UC知道急啊`请大家帮我翻译一下巴
来源：百度知道 编辑：UC知道 时间：2024/06/17 17:19:26
摘要
近年来，随着自助游、主题旅游的兴起，中国旅游市场获得了巨大的发展，但市场的变化也让众多中小旅行社面临更加激烈的竞争。中小旅行社由于资金、策划、组织运作实力的不足，它们很难创新自己的旅游产品，再加上中国入世后，来自跨国企业的压力，国内市场成为全球市场一部分的大背景下。绝大部分中小旅行社处于亏损状态，品牌意识淡薄，国内旅游业的主流再也不能继续徘徊在产品经营的低层次上，而应坚决转向品牌经营的高阶段。这要求旅行社要制定一个相对稳定持久的品牌战略规划，建立以品牌为核心的营销管理机制，将品牌的核心概念贯彻到旅行社的整个运作系统中，积极稳健的走品牌之路。
The brand marketing tactics of the medium and small travel agency are studied --Take Shanghai area as an example
Summary:
In recent years, with the rise of the self-service trip, theme travel, Chinese tourist market has got enormous development, but the change of the market lets numerous medium and small travel agencies face keen competition. Medium and small travel agency because fund, plan, organize operation deficiency of capability, they are very difficult to innovate one's own travelling products, in addition, after entering the WTO in China, the pressure from transnational enterprise, the domestic market becomes under the great background of a part of global market. The most medium and small travel agencies are in the state of losing, brand consciousness is faint,The mainstream of domestic tourist industry can't continue wandering up and down on the low level of product management again, and should turn to the high stage of brand management firmly. This req